There are many ways that leads are produced by a lot of mortgage originators. We talk to architects, realtors and even try to buy leads. Believe it or not, though, there are plenty of mortgage originators out there who can get leads before they even get as far as their realtor. Do you want to learn more? Visit Mortgage Company.
The method of using such mortgage pros is called direct mortgage marketing, and mortgage professionals using this method work on a whole different plane than much of the industry. The best thing is that it is just what it sounds like: just selling to buyers, prospects and clients before they even think about making a mortgage decision.
The pros using this method were visionary in a way, because they knew the market direction. If you’re like other mortgage practitioners, then lenders and brokers who manage the whole process from buying through the mortgage have noted the saturation of the market. That method separates you, the owner of a mortgage, from the whole operation. It might just be frustrating.
When you want to sell to customers before they make a mortgage or real estate decision, this latest business phenomenon will get you around. You create a relationship, a bond and put yourself with your contacts in the position of a trusted financial adviser.
When you’ve been able to pre-qualify them for a loan, you’ve totally eliminated any rivalry that may have lingered out there before hand. Anyone would be out of their minds to recommend that your client continue their mortgage process with a new loan officer and a new company all over again only because they made a buying decision. After all, if you have a pre-qualified customer then you are ready to go and quickly close the loan, right?
And how do you come across the best strategy for direct marketing mortgage? There are a few things you can do to get potential customers so when they get ready to get their mortgage they think of you. Below are only a couple of the marketing strategies you may want to consider on direct mortgage.
Using What You Have: You probably already have a database of potential clients. Sell it rough all the time. To keep in touch send out timely letters, reminders and even details posts. Consider the knowledge useful so they don’t believe you ‘re placing pressure on them or plaguing them.
FSBO’s: Owner-homes for sale sell you a great market. Offer to help them sell their home through pre-qualification of prospective buyers. This will get you in touch with the buyers who are willing to buy, and will also help you attract people who are on the market to look at a home.
Write: You are offering them very useful support by writing insightful papers and knowledge for your prospects. While not everyone you provide with information will work with you, it’s a great way to get the communication lines open with those who haven’t made a purchasing decision yet.
Market to Others: Attempt to sell your company to others who may meet potential customers. Divorce lawyers and financial advisors are great contacts that can help you get in touch with buyers well ahead of your first home buying experience or your first mortgage decision. However, when that time comes your name will be the first one they think of.
Marketing directly to customers can be a great benefit to your mortgage company before they make a decision. But what about hypothetical advertisements to those with real estate leads. You can get a lot of business sent out your way by talking with a real estate agent.