Category Archive : Home Loan

Mortgage Broker Strategies – Direct Mortgage Marketing

There are many ways that leads are produced by a lot of mortgage originators. We talk to architects, realtors and even try to buy leads. Believe it or not, though, there are plenty of mortgage originators out there who can get leads before they even get as far as their realtor. Do you want to learn more? Visit Mortgage Company.

The method of using such mortgage pros is called direct mortgage marketing, and mortgage professionals using this method work on a whole different plane than much of the industry. The best thing is that it is just what it sounds like: just selling to buyers, prospects and clients before they even think about making a mortgage decision.

The pros using this method were visionary in a way, because they knew the market direction. If you’re like other mortgage practitioners, then lenders and brokers who manage the whole process from buying through the mortgage have noted the saturation of the market. That method separates you, the owner of a mortgage, from the whole operation. It might just be frustrating.

When you want to sell to customers before they make a mortgage or real estate decision, this latest business phenomenon will get you around. You create a relationship, a bond and put yourself with your contacts in the position of a trusted financial adviser.

When you’ve been able to pre-qualify them for a loan, you’ve totally eliminated any rivalry that may have lingered out there before hand. Anyone would be out of their minds to recommend that your client continue their mortgage process with a new loan officer and a new company all over again only because they made a buying decision. After all, if you have a pre-qualified customer then you are ready to go and quickly close the loan, right?

And how do you come across the best strategy for direct marketing mortgage? There are a few things you can do to get potential customers so when they get ready to get their mortgage they think of you. Below are only a couple of the marketing strategies you may want to consider on direct mortgage.

Using What You Have: You probably already have a database of potential clients. Sell it rough all the time. To keep in touch send out timely letters, reminders and even details posts. Consider the knowledge useful so they don’t believe you ‘re placing pressure on them or plaguing them.

FSBO’s: Owner-homes for sale sell you a great market. Offer to help them sell their home through pre-qualification of prospective buyers. This will get you in touch with the buyers who are willing to buy, and will also help you attract people who are on the market to look at a home.

Write: You are offering them very useful support by writing insightful papers and knowledge for your prospects. While not everyone you provide with information will work with you, it’s a great way to get the communication lines open with those who haven’t made a purchasing decision yet.

Market to Others: Attempt to sell your company to others who may meet potential customers. Divorce lawyers and financial advisors are great contacts that can help you get in touch with buyers well ahead of your first home buying experience or your first mortgage decision. However, when that time comes your name will be the first one they think of.

Marketing directly to customers can be a great benefit to your mortgage company before they make a decision. But what about hypothetical advertisements to those with real estate leads. You can get a lot of business sent out your way by talking with a real estate agent.

Mortgage Lender Products Available Hit New Low

Moneyfacts also reported the amount of mortgage loans sold to potential buyers by mortgage lenders has been at its lowest value since the financial crisis started. 10,726 mortgage items were accessible to new lenders one year ago; according to the financial website Moneyfacts only 3,281 items were eligible last Friday. Mortgage Broker-Blue Square Mortgage LLC has some nice tips on this. You had the option of 13,027 mortgages in July last year when the sector was buoyant, albeit at far stronger prices currently available.

Abbey has now indicated that, unlike many other mortgage lenders, they do not pass half-point interest rate reductions from the Bank of England on investors ensuring the interest cost for all Abbey’s tracker mortgages should stay the same. Nevertheless, if you already have a mortgage with Abbey the can earn the rate reduction automatically. Many companies have agreed to keep their prices the same, like the newly nationalized Northern Rock and Bradford & Bingley. Potential potential buyers accepted the half-point cut to 4.5 point, but others anticipate their rat to be lowered like we witnessed with Abbey and even others don’t move the savings on to their clients.

It’s not just poor news, though; a number of lenders pushed the FULL rate drop on borrowers. Those comprise the Scotland’s Royal Bank, NatWest, TSB Lloyds, Barclays, Woolwich, and First Direct. These standard variable levels of mortgage loans (SVR) should be lowered in the immediate future, soon after the break. However, very few mortgage borrowers have their mortgage repayments dependent on SVR, others are paying this premium as their fixed-rate contract works. You are converted to this tier by mortgage lenders when you sign up for a new fixed rate contract. More frequently than not, SVR is the most costly means of securing a mortgage with repayments projected to rise by as much as 10%.

With the lowest amount of mortgage loans available, home lenders also provide attractive deals that will save you hundreds of pounds in repayments over existing prices per year. First of all, by looking ahead, testing what cost your new lender would give you until your existing deal expires and then exploring the market to see the rates from other lenders; you will make sure that you find the right cost for yourself. Having a mortgage broker’s services will save you money and several can check the whole sector, allowing you to make an educated choice and giving you enough insight to realize whether you’ve selected the right deal for you.